A Lagos-based digital education provider, Tway Media Limited, on 17 March,
2017 sensitized s t u d e n t s o f F e d e r a l University Oye- Ekiti on the benefits of digital marketing. The interactive session involved a team of ICT facilitators and a cross section of students who were interested in opening up viable businesses online as well as engage in digital marketing. The consultancy firm was on hand to deliver training to the students as part of its efforts to fulfill the mandate of Digital Skills for Africa Initiative.
According to Mr. Abodunrin Segun, CEO of Tway Media Limited, the platform was aimed at equipping youths especially students with ICT knowledge to develop required digital skills and tools to help them build online presence, create web content understand web design, and experience social media application development.
He spurred students to develop digital ability that can enable them launch business ideas that would attract online presence, create online digital marketing campaigns for businesses using Google Ad Words, adding that digital platforms could easily lend force to contemporary business ideas.
“Tway Media will not relent in its effort towards contributing to the growing Africa's digital economy”, he said. He also hinted that Tway Media also served as an agent for a global competition hosted by Google Online Marketing Challenge which aspires to train students in higher institutions across Nigeria to develop teams and participate in the contest.